Jimmy John Liautaud started his first sandwich shop at the age of 19. After Jimmy finished second-to-last in his high school class, Liautaud’s father gave him the option to either head to the army or move out. He decided to move out. After traveling the country visiting sandwich shops, Liautaud struck a deal with his father to get a $25,000 loan to start his own sandwich shop. The only catch was that if Liautaud failed, he promised his father he would join the military in order to make something of his life.
At first, the new company could only afford a refrigerator, a chest freezer, an oven, and a meat slicer. Soda was served at Jimmy John’s with no ice. Liautaud believed so much in his product of fresh bread, no pre-sliced meats or veggies, and real condiments that he gave away free sandwiches on the streets. As a result of his grassroots efforts, Jimmy John Liautaud was able to create a culture around his sandwich shops wherein he proclaims “it’s honest, it’s damn good, it’s damn fast, at a decent price!” The company now has over 1,000 locations across 39 states. Article Citation
Visit Jimmy John’s Listing Page